Tackling infant mortality through innovative health education

PrintToday’s post is written by Sarah Ingersoll, Text4baby Campaign Director, National Healthy Mothers, Healthy Babies Coalition

September marks National Infant Mortality Awareness Month and while millions of families prepare their children for a new school year, this is also a time to reflect on the thousands of families who have lost a child far too soon. The infant mortality rate (6 in 1,000 live births) in the U.S. is one of the highest among developed nations and rates are much higher within the African-American community, regardless of income, educational level, or location. More than twice as many African-American babies die compared to their White counterparts during the first year of life, statistics that reflect a true health crisis in our country.

We know that providing mothers with the best possible information and access to care can help. This is where text4baby comes in. Text4baby is the nation’s first free text messaging service for pregnant women and mothers of infants under age one. Moms receive three text messages every week, timed to their due date or baby’s birth date, throughout pregnancy and up to baby’s first birthday. Moms get information on labor signs and symptoms, developmental milestones, breastfeeding, car seat and sleep safety, and many other topics. To sign up, textBABYto511411.

In honoring Infant Mortality Awareness Month and striving to empower more moms with text4baby, those who sign up between September 1 and September 30 will be entered to win a year’s supply of baby products courtesy of the program’s Founding Sponsor, Johnson & Johnson. Sign up now and be sure to share with your friends and loved ones!

Learn more at http://text4baby.org/. Follow up on Facebook and twitter (@mytext4baby)!

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